Blog

The Value of Design
The Value of Design
The Value of Design WHAT? Design is omni-present. It cannot be escaped. Everywhere you look, every object you see, every book you read, every billboard...
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Protect Your Web Site Against Plagiarism
Protect Your Web Site Content Against Plagiarism
A while back, we were introduced to a site that lets you type in your web site’s domain name - or even a specific page...
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Who Are You Calling an Artist?
Who Are You Calling an Artist?
We have a bone to pick with those well-meaning name-callers who like to refer to us as the "a-word" - artists. While their verbal path...
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You're So Vain
You’re So Vain – (You Probably Think This Blog is About You)
We've seen companies of all shapes and sizes across a wide spectrum of industries. In spite of their differences, all share a common goal -...
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Smart Goal Setting for Business Success
Goal-Setting First Step Towards Success
As obvious as it might seem, actually writing down goals for your company for the coming year is something few people actually take the time...
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Logo Redesign
Re-Design to Re-Define
In a market where companies are always in search of ways to outsmart the competition, giving your collateral and identity an overhaul is a great...
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Product vs Service Marketing
Service vs Product Marketing
If you manage a service-based business, you're certainly aware of how ineffective some traditional product-based marketing approaches can be in promoting your company. The fact...
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What a Brand Is - and Is Not
What a Brand IS – And IS NOT
With terms like branding, brand identity, corporate identity and a host of other terms related to corporate brand building finding their way into the jargon...
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Creative Corporate Branding Design
“Corporate” Design Doesn’t Have to Be Boring
You may hear many creative types express that they feel working on “corporate” projects is boring, limiting and stuffy. However, the more restrictive a project’s...
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Generate Free PR for Your Business
How to Generate Free PR for Your Business
A little free press can go a long way in helping get the word out about your business. Networking in Vancouver has a great article...
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E-Mail Marketing Design
Mis-Steps with Mailing List Management
If you're anything like us, your e-mail in-box can get pretty full, pretty quickly. Just when you think you've tamed the torrent of incoming messages,...
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